List of products by brand MURRAY & LANMAN

Murray & Lanman is a name that resonates in the history of perfumery and popular culture, especially in Latin America. This iconic American and Peruvian brand, founded in the 19th century, is recognized worldwide for being the creator of Agua de Florida , an aromatic lotion that has transcended borders and has become a symbol of tradition and mysticism.

Murray & Lanman: The esoteric fragrance that has transcended generations

Murray & Lanman is a name that resonates in the history of perfumery and popular culture, especially in Latin America. This iconic American and Peruvian brand, founded in the 19th century, is recognized worldwide for being the creator of Agua de Florida , an aromatic lotion that has transcended borders and has become a symbol of tradition and mysticism.

A scented legacy since 1808

The history of Murray & Lanman dates back to 1808, when New York perfumer Robert Murray created a unique and refreshing formula that quickly gained popularity. This fragrance, which was credited with purifying and protective properties, was named Florida Water in reference to the mythical fountain of youth.

Over the years, Agua de Florida became an iconic product, used in a wide variety of rituals and spiritual practices in different cultures. Its citrus and spicy aroma, combined with its supposed energizing properties, made it an essential element in many Latin American homes.

Florida water: More than a fragrance, a tradition

Florida Water is an aromatic lotion based on essential oils such as orange, lemon, lavender and clove. Its original formula, created by Murray & Lanman, has remained virtually unchanged over the centuries, allowing this fragrance to retain its essence and authenticity.

Florida Water was created by American perfumer Robert I. Murray in 1808. Later, in 1835, he partnered with David Trumbull Lanman and the company was renamed Murray & Lanman . This is why the latter is the brand most associated with this iconic product.

Murray & Lanman is therefore the company that has manufactured and marketed Florida Water from its beginnings to the present day. Its original formula, created by Robert Murray, has remained virtually unchanged over the centuries, which has allowed this fragrance to retain its essence and authenticity.

Why is Florida Water so popular?

• Esoteric properties: It is attributed with purifying, energizing and protective properties, which makes it a key element in many rituals and spiritual practices.
• Versatility: It is used for a wide variety of purposes, from energetically cleansing spaces to making perfumes and beauty products.
• Tradition: It is a fragrance with a long history and strong cultural roots, especially in Latin America.
• Characteristic aroma: Its citrus and spicy aroma is unmistakable and evokes sensations of freshness and vitality.

The beginnings of Florida Water

• A New York creation: As we mentioned, Florida Water was conceived in 1808 by New York perfumer Robert I. Murray. He was inspired by the popular European eau de cologne, but gave it a distinctive twist with a fresher, more citrusy formula.
• The name: The name "Florida Water" refers to the mythical Fountain of Youth, which according to legend was located on the Florida peninsula. This, together with the floral base of the fragrance, justifies its name.
• The Lanman Partnership: In 1835, Murray entered into a partnership with David Trumbull Lanman, and the company was renamed Murray & Lanman. This alliance was instrumental in the expansion and popularization of Florida Water.

The arrival in Latin America and its cultural significance

• The African Diaspora: It is believed that Florida Water came to Latin America through the African diaspora. In Africa, many cultures have a rich tradition of using plants and aromas for ritual and spiritual purposes.
• Religious syncretism: In Latin America, Agua de Florida was integrated into syncretic religious practices, mixing elements of African, indigenous and Catholic traditions.
• Esoteric properties: Purifying, energetic and protective properties were attributed to it, which made it an essential element in many esoteric rituals and practices.

Traditional uses of Florida Water

• Energy cleansing: It is used to cleanse spaces and objects of negative energies.
• Protection: It is believed to protect against the evil eye and other negative energies.
• Rituals: It is used in various rituals, such as flower baths, spiritual cleansing and offerings.
• Personal perfume: It is also used as a personal perfume, appreciated for its fresh and revitalizing aroma.

Murray & Lanman today

Despite the passage of time, Murray & Lanman remains a relevant brand and is present in the market. Florida Water is sold worldwide and remains one of the company's best-selling products.